Shimano approached Frame48 to create a visual world around their new Carbon Wheel lineup. Incorporating four products across two product lines the campaign embodies the featherlight carbon fiber feel.
CREDITS
Created by Frame48
Brand: Shimano
ECD: Tom Teller
EPs: Julian Conner, Seth Josephson
CG Supervisor: Enrique de la Garza
Art Director: Steven Lee
CG Artists: Giulia Pan, Will Hoskin
Assistant Editor: Michele Nagy
Sound: Gerry Vazquez
Colorist: Bryan Smaller at Company 3
Color Producer: Mario Castro at Company 3
Brand: Shimano
ECD: Tom Teller
EPs: Julian Conner, Seth Josephson
CG Supervisor: Enrique de la Garza
Art Director: Steven Lee
CG Artists: Giulia Pan, Will Hoskin
Assistant Editor: Michele Nagy
Sound: Gerry Vazquez
Colorist: Bryan Smaller at Company 3
Color Producer: Mario Castro at Company 3
